Stephanie Diamond's Marketing Message Notebook http://www.marketingmessagenotebook.com Take the 7 Steps to Grow your Online Business Tue, 05 Aug 2008 20:54:27 +0000 http://wordpress.org/?v=2.3.3 en Podcast with Michael Port about the Seven Steps http://www.marketingmessagenotebook.com/index.php/podcast-with-michael-port-about-the-seven-steps/ http://www.marketingmessagenotebook.com/index.php/podcast-with-michael-port-about-the-seven-steps/#comments Thu, 08 May 2008 22:31:17 +0000 admin http://www.marketingmessagenotebook.com/index.php/podcast-with-michael-port-about-the-seven-steps/ Hear Michael Port and I discuss the seven steps

http://www.michaelport.com/blog/posts/online-marketing-advice-with-michael-port-and-stephanie-diamond-former-aol-marketing-director.html
 
 
 
 
]]> http://www.marketingmessagenotebook.com/index.php/podcast-with-michael-port-about-the-seven-steps/feed/ Michael Port Interviews me about the 7 Steps http://www.marketingmessagenotebook.com/index.php/michael-port-interviews-me-about-the-7-steps/ http://www.marketingmessagenotebook.com/index.php/michael-port-interviews-me-about-the-7-steps/#comments Thu, 08 May 2008 21:51:33 +0000 admin http://www.marketingmessagenotebook.com/index.php/michael-port-interviews-me-about-the-7-steps/ Here’s the link to listen to Michael Port Interview about the Seven Steps

http://www.michaelport.com/blog/

 

]]> http://www.marketingmessagenotebook.com/index.php/michael-port-interviews-me-about-the-7-steps/feed/ Getting Started http://www.marketingmessagenotebook.com/index.php/getting-started/ http://www.marketingmessagenotebook.com/index.php/getting-started/#comments Wed, 19 Mar 2008 18:17:26 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/getting-started/

Do you find that you sometimes sit at your desk and ask yourself, "What am I doing wrong?" 

Your:
" online business doesn’t generate much traffic
" visitors don’t respond to your website or blog
" customers aren’t buying your products and services

You sometimes feel like your website promotions are only viewed by you.  There is a reason for this situation.  It’s not that you’re doing something wrong.  It’s that you’re not covering all the bases you need to!  But how to determine what’s missing?

To solve this problem for my clients, I developed a 7 step process.  It involves going through the steps and determining where your marketing weak spots are.  Once you determine what you’re not doing or what you need to do more of, you can experience the success you deserve.

I started working at AOL in 1994.  Over time, I got to learn how people buy online.  When I started my own online marketing and design firm Digital Media Works, Inc in 2002, I would walk my client through the 7 steps to see where they needed to focus their efforts.  Once we identified the weak spots, we could improve business rapidly.  I know the process will work for you.

]]> http://www.marketingmessagenotebook.com/index.php/getting-started/feed/ Tactics http://www.marketingmessagenotebook.com/index.php/tactics/ http://www.marketingmessagenotebook.com/index.php/tactics/#comments Wed, 19 Mar 2008 17:33:28 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/tactics/

 

 

Chapter 13

Step 6. Tactics-Social Media

What’s in the book:

  • Blogging and microblogging

  • Videos and podcasting

  • Social networks

  • Your own online community

  • Wikis

  • Social bookmarking and tagging

  • Customer reviews and ratings

]]> http://www.marketingmessagenotebook.com/index.php/tactics/feed/ Story http://www.marketingmessagenotebook.com/index.php/story/ http://www.marketingmessagenotebook.com/index.php/story/#comments Wed, 19 Mar 2008 17:33:04 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/story/ Chapter 10

Step 3. Story

What’s in the book:

  • Why do we love stories?

  • What makes a good story?

  • Types of stories

  • Stories your customers care about

  • Capture your success stories

]]> http://www.marketingmessagenotebook.com/index.php/story/feed/ Search http://www.marketingmessagenotebook.com/index.php/search/ http://www.marketingmessagenotebook.com/index.php/search/#comments Wed, 19 Mar 2008 17:32:40 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/search/  

This is a subscription service, but I think it’s so good it’s worth a look:

 Howto Seekers 

The most powerful and unique way of discovering ‘how-tos’ online

Please check it out and provide some feedback on your opinion. 

I’m curious to know if you think it’s as cool as I do!

]]> http://www.marketingmessagenotebook.com/index.php/search/feed/ Results http://www.marketingmessagenotebook.com/index.php/results/ http://www.marketingmessagenotebook.com/index.php/results/#comments Wed, 19 Mar 2008 17:32:08 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/results/

Chapter 15

Step 7. Results

What’s in the book:

  • What gets measured gets done

  • Using web analytics

  • What to track

]]> http://www.marketingmessagenotebook.com/index.php/results/feed/ Content http://www.marketingmessagenotebook.com/index.php/content/ http://www.marketingmessagenotebook.com/index.php/content/#comments Wed, 19 Mar 2008 17:30:55 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/content/

Chapter 12

Step 5. Content

What’s in the book:

  • Your content today

  • Writing for the Web

  • Six Rules of Persuasion

  • Landing Pages

  • Minisites and sales letters

]]> http://www.marketingmessagenotebook.com/index.php/content/feed/ Podcast on Branding with Andy Wibbels and Roger C. Parker http://www.marketingmessagenotebook.com/index.php/brand/ http://www.marketingmessagenotebook.com/index.php/brand/#comments Wed, 19 Mar 2008 17:30:31 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/brand/

Podcast on Branding with Andy Wibbels and Roger C. Parker

Check out the second podcast in the Web Marketing for Small Businesses virtual book tour to hear me discuss online marketing with Andy Wibbels and Roger Parker.

Listen Here: Our topic is "How to Build a Compelling Brand on the Web and Attract an Endless Stream of Customers."

Andy Wibbels is author of Blogwild! and Marketing Manager with Six Apart  and Roger C. Parker is a bestselling author and founder of the online community Published and Profitable.  Great insights from these experts.  Don’t miss it.

]]> http://www.marketingmessagenotebook.com/index.php/brand/feed/ Niche http://www.marketingmessagenotebook.com/index.php/niche/ http://www.marketingmessagenotebook.com/index.php/niche/#comments Wed, 19 Mar 2008 17:29:37 +0000 admin http://www.webmarketing.webvisionhosting.com/index.php/niche/  

Chapter 8

Step 1. Niche

What’s in the book:

  • Three ways to help you find the perfect customer

  • Seven ways that creating niche audiences will benefit your business online

  • Demographics

  • Psychographics

  • Using Personas

]]> http://www.marketingmessagenotebook.com/index.php/niche/feed/